What’s an Internal Communication Audit, and Why Should You Care?

The first time I conducted an internal communication (IC) audit, I didn’t even realize that’s what I was doing. Fancy term aside, an audit is really just about figuring out what’s working, what’s not, and how to make things better.

Here’s the quick version of what an IC audit involves.

Breaking Down the IC Audit

• Figure Out Why You're Here
  Why does your organization think it needs IC? Whether you’re replacing someone, building something brand-new, or supporting a time of change, understanding the “why” shapes everything.

• Map Out Your IC Channels
  What tools are you using—email, Slack, print newsletters? Who’s using them, how often, and for what?

• Review the Content
  Look at past messages: What’s the tone? How long are they? Are they connecting with employees or just filling space?

• Get to Know Your Audience
  Are they deskless, frontline, hybrid, or fully remote? The more you understand how they work, the better you can tailor your communication.

• Measure What Matters
  Start tracking reach (open rates, impressions) and understanding (surveys, focus groups). If no one’s measuring, it’s time to change that.

When you wrap up, you’ll have two key insights: what’s working well and what’s holding you back. Then you can tackle quick wins (like creating clear email subject lines) while developing an IC strategy to address the key problems you noted. Remember, a strategy identifies what we’re doing and why. A plan identifies the how.

If you’re navigating this process and thinking, "I’d love someone to bounce ideas off of," I’m here. Whether you need a full IC audit or just a “phone a friend” for your DIY approach, let’s talk.