Creating a Stronger Workplace: The Impact of People Stories in Internal Communication
“This isn’t ‘People’ magazine,” a former employer bluntly remarked when I proposed the idea of featuring employees in each issue of our monthly employee magazine. At the time, I felt confused and disappointed. There’s a reason ‘People’ has one of the largest audiences in the U.S.—and it goes much deeper than celebrity gossip. As humans, we possess an innate fascination with stories about other people. Whether we realize it or not, these narratives have a profound impact on our lives, fueling our curiosity, empathy, and sense of connection. The hidden gem that makes ‘People’ so successful is the authentic stories of ordinary individuals. And that’s why you should prioritize people stories in your internal communication work.
If that’s not enough to convince your employer about the power of people stories. Here are a few other ways they make an impact with internal audiences.
Human Connection—People stories foster a sense of camaraderie and empathy among employees, creating a human connection between individuals and the organization. Relatable stories about colleagues build a stronger sense of community and belonging compared to impersonal information.
Engagement and Attention—People stories capture employees’ attention and make content more memorable, driving better understanding, retention, and engagement. Presenting information in a relatable and narrative form increases the likelihood of employees paying attention to and remembering the message.
Emotional Impact—People stories evoke emotions, motivating and inspiring employees to take action. Emotional resonance can drive positive attitudes, behavior change, and increased commitment to the organization's goals and values.
Authenticity and Trust—Sharing people stories demonstrates authenticity, building trust with employees. Real stories from colleagues add credibility to internal communication and show that the organization values its people, fostering a culture of trust and openness.
Role Modeling and Learning—People stories provide examples for learning and inspiration. Highlighting individuals who have achieved success or overcome challenges promotes continuous learning and development within the organization.
Building a Positive Organizational Culture—People stories shape the organizational culture by showcasing diverse perspectives, celebrating achievements, and highlighting individual impact. They cultivate a positive and inclusive work environment, fostering pride and a shared sense of purpose among employees.
Remember, just because your internal communication isn’t ‘People’ magazine doesn’t mean that you should underestimate the power of people stories.
