Mastering Executive Ghostwriting: A Guide for IC Professionals

In internal communication (IC), mastering the art of ghostwriting for executives is a must. As you tackle job interviews, you'll inevitably face questions about your approach to capturing an executive's unique voice and style. Here's how to nail your response:

• Conduct Thorough Research

  • Before diving into your first ghostwriting assignment, immerse yourself in the executive's previous writings and speaking engagements.

  • Note their style, tone, formality, and vocabulary preferences.

  • Understand the audience and identify the driving force behind the communication piece—whether it originates from the executive or is a result of your proactive approach.

• Prepare Insightful Questions

  • If possible, engage in an intake conversation with the executive before ghostwriting.

  • Pose key questions such as expectations for internal communication, desired audience reactions, and the executive's vision for their written or spoken work.

• Offer Counsel and Guidance

  • Recognize your role as an IC professional, providing valuable advice to align with the company vision and direction.

  • Gradually introduce guidance based on your communication expertise, respecting the evolving trust between you and the executive.

• Adapt to Varying Levels of Interaction

  • Acknowledge that some executives may not be available for direct communication.

  • Rely on past examples, videos, and written feedback to capture their essence.

  • Be prepared for a trial-and-error process, understanding that revisions are part of the collaborative journey.

• Embrace Revisions and Evolving Dynamics

  • Expect more edits in the early stages of your ghostwriting relationship.

  • Approach revisions with openness and effective communication, understanding that it's a learning process for both parties.

  • Recognize that revisions are not personal; they contribute to refining your collaborative style.

• Leverage Your Expertise

  • Establish a partnership of shared expertise with executives.

  • Acknowledge your role as an expert in communication, contributing valuable insights to enhance the collaborative process.

  • Demonstrate your expertise consistently, fostering trust over time.

Remember, executive ghostwriting is a dynamic partnership, and trust is built through consistent demonstration of your knowledge, expertise, and value. Approach each interaction with patience, adaptability, and a commitment to refining your collaborative process.