“Internal Comms Doesn’t Impact Business Goals.” Oh, Really?

Communication Strategy
Written By Emily Hecker

Overheard recently: “Internal communication won’t have any impact on our achievement of organizational objectives.”

Ah, the sweet sound of being completely wrong. For context, this was said by someone who oversees an IC function. I know. That just makes it worse.

So, let’s set the record straight.

Internal communication isn’t about pushing messages. It’s about alignment, engagement, and ensuring people actually know what’s going on and why it matters. And when that doesn’t happen? Well, the numbers speak for themselves:

  • 63% of U.S. employees have wanted to quit because ineffective communication made their jobs harder (Source)

  • 86% say lack of collaboration or poor communication is the main cause of workplace failures (Source)

  • 74% feel left out of company news (Source)

  • 77% of executives admit their companies don’t align employees' goals with corporate purpose (Source)

  • 33% say lack of honest communication is what tanks employee morale the most (Source)

Shall I go on, or is the point sinking in?

Internal communication is the connective tissue of an organization. And here’s the kicker—everyone in an organization is an internal communicator.

A dedicated IC team? Their job is to connect the dots, empowering employees and leaders to communicate effectively. Because when they do, morale is higher, turnover is lower, and people actually understand what they’re working toward.

So yeah, I’d say that impacts organizational objectives. Wouldn’t you?

Emily Hecker
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