The 5 People You Meet When Working in Internal Communication

Working in internal communication (IC) is an exciting, dynamic role that bridges the gap between employees and an organization's goals. As an IC professional, you’re in a consistently cross-functional role that connects you with a broad mix of individuals. From frontline employees to senior executives, you encounter a spectrum of personalities. Here are five of the people you’re likely to meet when working in IC:

• The Engaged Employee Advocate
  Every company has at least one enthusiastic employee who fully embraces the organization's vision and values. This individual becomes your strongest ally in disseminating information. They actively participate in company events, share updates on social media, and eagerly contribute to internal discussions. Their passion for the organization's mission makes them an invaluable asset in fostering a positive organizational culture.

• The Skeptical Traditionalist
  Change can be unsettling for some employees, and the skeptical traditionalist embodies this sentiment. They may resist new communication platforms or strategies, preferring traditional methods they are accustomed to. This individual might also be your own boss, leading the communication team. Navigating this situation with finesse is crucial as it involves addressing their reservations while presenting innovative ideas that align with the evolving communication landscape. Building a strong case for the benefits of embracing new approaches and demonstrating how it can enhance employee engagement and overall efficiency is essential to win their support. By fostering open dialogue and understanding their concerns, you can forge a path towards a more effective and modernized internal communication strategy.

• The C-Suite Champion
  Having support from top-level executives is crucial for successful IC initiatives. The C-Suite Champion is that influential leader who recognizes the significance of effective IC in driving business outcomes. They collaborate closely with the IC team, ensuring that key messages align with the company's strategic objectives. Their involvement helps secure resources and support necessary for impactful communication campaigns.

• The Feedback Enthusiast
  Receiving feedback, whether positive or negative, is a part of any IC professional's journey. The feedback enthusiast embraces every opportunity to offer suggestions and insights. They take the time to share their opinions and provide constructive criticism. While it might sometimes be challenging to handle their constant stream of input, their input can lead to invaluable improvements in your communication strategies.

• The Unaware Disconnector
  In a sea of employees, you might encounter individuals who seem disconnected from IC. They might miss important updates or fail to engage with internal platforms. Identifying these individuals is vital to tailor communication efforts that resonate with them. Through targeted efforts, you can bridge the gap and foster a more connected and informed workforce.

As you come across a diverse range of personalities, embrace each one with adaptability and empathy. This allows you to create stronger connections, align with organizational goals, and create a thriving IC function. By understanding and appreciating the diversity of individuals you meet, you can truly excel in your role as an IC professional.