Navigating the Hiring Maze: Identifying Competent Communication Leaders

Finding a new role in internal communication—or any profession for that matter—can be incredibly daunting. One of the anxiety-inducing moments you may experience is whether or not you’ll be working for a communication leader who’s actually qualified for their position. As we’ve previously discussed on this blog, there are many paths people take to get to the communication field. Here's how you can spot a genuine communications expert from someone who might not quite fit the bill:

• Education and Professional Credentials
  Check out the hiring manager’s LinkedIn profile or ask them a question during the interview about their journey. If their degrees point to unrelated domains like dance, history, or geology, and there’s no mention of certifications from organizations like the Global Communication Certification Council, a little caution might be in order. Effective communication isn't just a matter of chance—it takes the right training and insight.
  

• Communication Strategy
  When you toss the question of strategy at a true comms pro, you should see a spark in their eyes, not a deer-in-the-headlights moment. A skilled communications manager doesn’t stumble when asked about their strategy. They discuss it with passion. If the potential leader can’t lay out a clear plan for communication initiatives and objectives, it might be a sign that they’re missing the strategic finesse required for the role.
  

• Onboarding Plan
  Picture this: you’re chatting with a hiring manager, and they smoothly outline what success looks like for you in the first 30, 60, and 90 days of the job. They have a clear vision of your responsibilities, the challenges you’re being brought in to tackle, and how they’ll measure your progress. Now that’s a sign of a capable leader. If they stumble or fumble through this explanation, it could indicate a gap in their ability to set expectations and measure achievements.
  
  

• Adaptability and Continuous Learning
  The world of communication is dynamic, with new tools, technologies, and trends emerging all the time. A true communication professional recognizes the need to stay adaptable and committed to ongoing learning. During your interactions, ask about their approach to staying current. Do they invest in professional development, attend industry events, or engage with networks? A manager who values learning and growth showcases a solid foundation for navigating the dynamic nature of modern communication.
  

Taking a new job in the world of internal communication demands a discerning eye. Sorting out a capable communication leader involves assessing their educational background, strategic finesse, adaptability, and their knack for envisioning your journey with the company. By keeping these factors in mind, you’re better equipped to make choices that set your career on the path to success.